Rubica survey builder

Rubica Survey Builder

Rubica Survey Builder is a custom survey creator developed for Rubica – British Change Management company to support one of their key business goals which is measuring various aspects of change management by surveying the staff.

March 2018 - ongoing
Technologies used:
Java, React.js

Client’s country:
United Kingdom

Case study

Client & Situation:

Rubica Change & Analytics Ltd. is a British company which primary expertise is conducting the change management across the companies, measuring the impact they create and leading the further development basing on the received results. Rubica needed a tool that will optimize one of their main business processes related to the change management expertise, which is surveying the employees of their clients on various aspects of their work life and assessing the correct conclusions.


Gecko Dynamics developed a surveying tool allowing Rubica to create custom surveys with various types of questions and basing on multiple custom design layouts. The system has been launched shortly after the development successfully conducting the first surveys with multiple clients and providing Rubica robust statistics allowing to evaluate the data and assess the correct conclusions.

System functionality includes:

  • Creating a survey basing on the predefined design layouts
  • Creating survey by adding different question types (single choice, multiple choice, scaled answers, open answers, etc.)
  • Submitting the survey to multiple participants and overview who of the surveyed participants completed it and who did not
  • Sending follow-up messages to the participants
  • For survey respondents – receiving an invitation to the survey and completing it
  • Thorough admin panel for Rubica with complete survey management
  • Manageable databank of various survey types and questions
  • Ability to view the survey results in the respondent-view (per individual respondent)
  • Survey results gathered from all respondents with ability to export
  • Statistics of the survey completeness (number of sent surveys vs. completed / not completed, etc.)


The system was launched shortly after developing its first release, sending first couple of surveys to various customers across the world

Respondents appreciated an easy and intuitive way it enables to fill in the surveys which already resulted in a great ratio of completed surveys

Finding the tool helpful and seeing the positive impact it brings into the daily operations, Rubica constantly develops the system further with Gecko Dynamics, proceeding with new releases and planning the next ones

The honeymoon relationship continues as the team is continuously working on further development of
the platform, while first businesses are already using it. At the same time, the Enterprise League
receives a lot of praise both from its users and the press.

See other case studies

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