Innovid

Innovid (formerly known as TVSquared) provides an ultimate way of measuring efficiency of TV ads. They do it by providing a suite of revolutionary products that enable correlating the data about the advertisements played in TV with the traffic on advertiser’s website.

The client, who is the Chief Information Officer of TVSquared, approached us in Q4 of 2020 in search for company that could build a nearshore development department based within the European Union. The context for this was that due to COVID-19 pandemic the company switched into remote mode and because of that saw a lot of sense in building another remote department with a software company.

The client was initially looking for 4 frontend developers: 2 AngularJS and 2 Vue.js Developers. The job of the Vue.js team was to develop a brand new interface of the platform, while AngularJS team was responsible for supporting and maintaining the old interface of the platform.

The main challenges were:

Legacy stack - we had to involve people who had hands-on experience with AngularJS and - which was more difficult - were willing to spend several months of their life working with it.

Budget vs. Seniority - initially, the client had a very limited budget for the pilot stage, yet the nature of the assignment required only Senior roles.

Integrating our team with client’s team - from the very beginning, the client didn’t want an external team, but a team that will integrate with the company culture and will feel itself like a part of client’s company.

Because of that, the project required not only skilled engineers but also proper onboarding and working culture management to make the team truly integrated with the client’s team.